We open new markets in Africa!
We establish and develop sustainable distribution models, for food brands in new territories.
Our Vision
Many European food products have their place on African markets.
Effective distribution networks exist locally.
Only a detailed knowledge of the markets makes it possible to implement sustainable activities.
Our Mission
We provide strategic marketing and commercial support to European companies with the ambition to develop in Africa.
Our Values
Partnership and Transparency guide our daily commitments
We measure efficiency with relevant KPI's.
About us
We are experts in the management of sales, distribution and distributors, within the Agribusiness industries. We are based in France and Africa. With many years of experience, we provide our customers and partners with strategic marketing and commercial support.
Frederic DUMONT
Founder of Fair Distribution (France)
35 years of international experience in the food industry, in sales, distribution and country operational management. (Waters, Biscuits, Infant Food, Dairy Products).
Georges KAPONDA
Regional Partner Africa (Central & West Africa)
20 years of regional and national management in Africa. Configuration of distribution models; Distributor management; Sales strategy; Strategic and Operational Marketing; Supply chain, within Agribusiness, Beverages, Telecom, Fintech industries .
Michael ROBERT
Regional Partner Africa (Nigéria)
Over 10 years of FMCG experience managing sales, distribution and distributors for the Water, Alcoholic and Non-Alcoholic Beverages, Confectionery and Baby Nutrition categories. Expert in Route To Market and in-store high-standard execution.
What we do
and how we do it
Our strategic vision
Many high quality european food products would find new prospects for growth in African markets.
Efficient distributors networks are active locally.
There is, too often, a lack of a clear facilitator, expert and recognized, bi-cultural, which allows the bringing together of the two actors, producers and distributors.
Our mission
We provide strategic marketing and commercial support, on African markets, for producers and distributors.
We open markets in Africa to new brands.
We adapt products with identified markets needs.
Our combined expertise in the agri-food industry, distribution models, sales management and African markets, qualifies us to establish a constructive relationship between producers and distributors.
Our presence in Europe and on the african continent allows us to act simultaneously with both players.
Main Clients & Partners
in Africa, and elsewhere
Our producing Partners up-to-date
"U.R.B.B"
Non-Alcoholic Drinks
"U.R.B.B"
Beer
5%
"LUTOSA"
Frozen French Fries
"EZDO"
Frozen Bakery & Pastry
Our Key Objective
Being the best partner to deliver a sustainable growth with clear and measurable shared KPI’s
Our Business Model
Our Values
Equity
Our distribution models garantie a fair renumeration to each chain link with respectful and safe working conditions for direct and indirect employees.
Partnership
We choose to favor local partners, small or medium size, with an ambition of development.
Transparency
Partnership and transparency are leading daily our passion for growth.
Environment
The lowest possible impact on the environment is our constant concern.
Happy to answer your questions.
Contact us
Fréderic DUMONT - Lyon, FRANCE
TEL: +33 6 21 53 78 97
frederic.dumont@fairdistri.com
Michael ROBERT - Lagos, NIGERIA
TEL: +234 809 541 1920
michael.robert@fairdistri.com
George KAPONDA Kinshasa, RDC
TEL: +243 825 555 127
georges.kapondaramazani
@fairdistri.com